Nouran Aref
Digital Marketing Strategist &
Revenue Growth Architect
Driving scalable growth across MENA and EU markets through performance-led strategy.
I design structured marketing systems that align positioning, performance, and measurable business impact — turning strategy into revenue.
Trusted by brands across MENA & EU markets.
Strategic Impact
Measurable outcomes. Strategic proof.
Generated €5M incremental revenue through off-season strategic campaign design.
Annual revenue doubled
from €5M to €10M.
Directed €2M integrated brand repositioning campaign.
Revenue growth within
first week post-launch.
Increased applications by 1,900% through optimized funnel strategy.
Expanded reach
across unique users.
Performance-led growth architecture.
About Nouran Aref
Nouran Aref is a Dublin-based Digital Marketing Strategist with over a decade of experience leading revenue-focused marketing initiatives across the MENA region and beyond.
Her expertise spans performance marketing strategy, conversion optimization, budget allocation, and scalable acquisition systems. She has managed multi-million-euro integrated campaigns and optimized paid media investments up to AED 200K monthly.
Rather than focusing on isolated tactics, Nouran builds structured growth architectures—aligning market positioning, funnel design, and measurable KPIs to drive sustainable business expansion.
What I Build
Strategic Consulting
Revenue growth roadmaps, market entry strategy for MENA markets, and performance diagnostics designed to unlock scalable expansion.
Website & Funnel Architecture
High-converting landing page strategy, offer structuring, and conversion mapping to transform traffic into predictable revenue.
Social Media Strategy
Authority positioning frameworks and performance-driven content structures aligned with long-term business growth.
How I Think
Strategy Before Execution
Execution without structure leads to noise. Growth requires architecture.
Data Before Assumptions
Every decision must be backed by measurable insight.
Systems Over Tactics
Sustainable growth is engineered, not improvised.
If You’re Building Something
That Deserves Scale —
Let’s design it properly.